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Audio industry "fan economy" really so good to do

The new Internet era, also known as the "fan economy" era. Net red economy, fan economy surging into the sky, but also the formation of a new fan industry. In the headset market competition today, many beats by dre wireless headset manufacturers are still using the star endorsement + fans of the economy to sell the program, this is understandable. But the headset is not a general FMCG, it may accompany the user for several years or even longer, we have a direct impact on the health of hearing. Pure fan economy may bring short-term sales growth, but can be recognized by consumers and the market, and ultimately rely on the true quality and reputation accumulation, and only in order to achieve long-term consumption.

At present, the "Internet + music" performance is extremely strong, some institutions have issued a pan-entertainment and concert theme of the industry fund, investment in the field of entertainment and many stars star concert. Innovative profit model in the fertile fans economy has a great outbreak of the momentum, music users are constantly forming the payment habits, more and more fans are willing to pay for the favorite stars, star effect has gradually become a fan of cash harvesting machine.

On the headset industry and performance industry, it is undeniable that the "fan effect" in the market economy among the status. However, in the headset market competition today, many headset manufacturers are still using the star endorsement + fans of the economic routines to sell products, this is understandable. But the headset is not a general FMCG, it may accompany the user for several years or even longer, we have a direct impact on the health of hearing. Pure fan economy may bring short-term sales growth, but can be recognized by consumers and the market, and ultimately rely on the true quality and reputation accumulation, and only in order to achieve long-term consumption.